Impressive, edgy—and yes, Instagram-worthy—here are the highlights of the sprawling, multipurpose campus opening in Manhattan today.
Designed as a city within a city, the $25 billion Hudson Yards project, which opens today on Manhattan’s far west side, is a colossal architectural and technological achievement. Built entirely from scratch atop an active rail yard, the experiment in large-scale urban planning is punctuated by multiple venues that dazzle and delight—including the Elkus Manfredi Architects-designed Shops & Restaurants. While big-box stores like Uniqlo and Sephora may be found here, Hudson Yards as a whole is chock-full of modern design statements that beckon to be touched and experienced (and Instagrammed, natch). The best part? They’re all open to the public.
There’s a ton to see and do at the Hudson Yards—below, we distill the development down to what we’re most excited about.
The Floor of Discovery
To distinguish itself from other malls, The Shops & Restaurants at Hudson Yards offers a unique prospect for shoppers called "The Floor of Discovery." Spread out across the entire second floor, the spaces are dedicated to digitally native brands, experiential shopping, and food and beverage concepts.
Among the highlights are Snark Park, a permanent exhibition space from Snarkitecture that will feature a tri-annually rotating schedule of playful and immersive design environments (not to mention a Kith Treats ice cream shop), and Batch, the San Francisco–based home and lifestyle collective that offers curated, up-and-coming products and innovative brands perfect for home furnishing (the launch collection is dubbed "Batch Hello").
"It’s such a great synergy because we do a lot of [shoppable] home staging and so being able to be part of the development that has all this residential attached is a really great opportunity," says Lindsay Meyer, Batch cofounder and CEO. "Bringing things we know our audience in California love to be exposed to the New York market, in a stylish and welcoming home environment, is exciting."
Adds Daniel Arsham, a principal of Snarkitecture, along with Alex Mustonen and Benjamin Porto, "In many locations we’ve been installed inside of another space, and we couldn't control the space in its entirety. Here, from the merchandise down to even the experience of waiting in line, we were able to curate it all and build it from the ground-up. We created the ultimate controlled experience."
Forty Five Ten
See the full story on Dwell.com: A Quick Guide to New York’s Hudson Yards, the $25 Billion Mini-City Opening Today